There are some people who inherently know who they want to become and what they want to do. And then there is Jamaya Moore, who has almost effortlessly become the beauty industry’s newest force of nature. And while building a beauty brand wasn't initially a part of the blueprint of her life’s plans, she has easily become one of the most recognizable, respected, and admired beauty entrepreneurs in Baltimore, MD.
Moore, with a comfortable, yet unfulfilling professional career in the banking and finance industry, knew she had an ability to build and cultivate relationships with people. Her interest in their overall lives, aside from any perceived bottom line, is what gives this part of her brand its signature.
Now, with nearly 10 years as a professional makeup artist, beauty expert, television personality, and most recently, a two-time author, she has forged some of the most meaningful relationships with clients and companies who, too, are synonymous with an impeccable work ethic, integrity, and a consistent message.
Early in her beauty career, Moore aligned herself with giant beauty brands such as Armani, Dior, MAC, and Stila Cosmetics, developing a following of personal clients who grew to count on her to create looks that radiated perfection and an ethereal softness not mastered by many artists.
Her professionalism, captivating, yet polished maneuvering in various platforms makes her the ideal artist to work alongside major brands and networks such as Beats by Dre, Black Enterprise, TV One, Under Armour, and Verizon. She has been paired with notable entertainment and political figures such as Iyanla Vanzant, former Maryland Lt. Governor Anthony Brown, and most recently, NFL star, Cam Netwon, where her work was featured in Powerbeats2’s ‘Watch Out’ commercial during Super Bowl 50.
And yet, it's her desire to share what she knows about the beauty industry and artist technique with other budding and aspiring artists that makes the most sense to her at this stage in her entrepreneurship. In 2014, what began as Pretty Much Beauty, featuring the development of small beauty and tech accessories for the everyday woman, grew into Pretty Much Academy. At the Academy, women and artists at all levels of expertise, are offered makeup courses and hands-on business mentorship essential to building skill and their own brands.
In 2015, Moore expanded into philanthropy, orchestrating the Feminine Product Drive, aimed at helping displaced and homeless women in Baltimore for Project Plase. She also provided makeovers for domestic abuse survivors at the House of Ruth with Behind The Chair inc.
In April 2016, Moore released, ‘Get Found! The Ultimate Internet Marketing Guide for Beauty Pros,’ a manual on how to optimize client relationships and maximize income in the beauty industry, to rave reviews.
Moore currently resides in Baltimore, where she is also raising two daughters, Kamia and Kennedy.