There are some people who inherently know who they want to become and what they want to do. And then, there is Jamaya Moore. While building a beauty brand wasn't initially a part of the blueprint for Jamaya's life’s plans, she’s developed into a respected and admired beauty professional.


“Everything I said I didn’t want to do magically happened

and surprisingly, I was good at it.”



Jamaya, with a comfortable, yet unfulfilling professional career in the banking and finance industry, knew she had an ability to build and cultivate relationships with people. Her interest in their overall lives, aside from any perceived bottom line, is what gives this part of her brand its signature.

Now, with 10 years as a professional makeup artist, beauty expert, television personality, and most recently, a two-time author, Jamaya has forged some of the most meaningful relationships with clients and companies who, too, are synonymous with an impeccable work ethic, integrity, and a consistent message.


Early in her beauty career, Jamaya aligned herself with beauty brands such as Armani, Dior, MAC, and Stila Cosmetics, developing a following of personal clients who could rely on her to create natural yet polished looks. Her professionalism and adaptability to work in various media made her the ideal artist to work alongside major brands and networks such as Beats by Dre, Black Enterprise, Cantu, TV One, Under Armour, and VH1.

And yet, it's Jamaya's desire to mentor other working artists at this stage in her career. What began as Pretty Much Beauty, featuring small beauty and tech accessories for women, grew into Pretty Much Academy (PMA).  At the PMA, women and artists at all levels of expertise, receive hands-on business coaching and mentorship essential to building their own brands.

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